ABB Startup Challenge 2024

Motion Drive Products

Presented by Arnold Taddeo,
Executive Sponsor

Head of global product management

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MVP development & long-term collaboration with ABB

AI-based machine builder solution

ABB Drive Products is a global technology leader serving industries, infrastructure and machine builders with world-class drives, PLCs and drive-motor packages. We help our customers, partners and equipment manufacturers improve their energy efficiency, asset reliability, productivity, safety and performance.

The challenge

  1. What is the problem we are trying to solve?

    Make the machine building process easier and more dynamic by enhancing the selection, engineering, and commissioning experience of the machine builders, during a specific machine design phase or throughout the whole design journey

  2. What is the solution to develop?
    • Create an Artificial Intelligence (AI) -based, easy-to-use online solution that correctly guides and assists the machine builder to select, engineer and commission ABB variable speed drives, Programmable Logic Controllers (PLCs) and other devices for the machine that they are building.
    • The solution is built based on ABB’s domain expertise and data.
    • It helps machine builders use data and domain expertise collected from ABB.

  3. What is the impact of the solution on our business and/or customers?

    Using the solution should be an enjoyable, educating and efficient machine building experience, no matter the skill level of the machine builder or the requirements set for the application in the building process. Also, it will reduce the risk of choosing wrong devices and eliminate inexact engineering in the different phases of the machine-building process.

Key technologies and applications addressed in the challenge.

  • Variable speed drives
  • Programmable Logic Controllers (PLCs)
  • Other devices such as motors (when applicable)

Focus segments

Same solution can be used in various industry segments when building machines. These industries with related applications include e.g., Food & Beverage, Water, HVAC, Rubber and Plastics, Intralogistics, Textile, Glass Ceramic and Stone, Lumber and Woodwork, Chemical Oil and Gas, Metals, Cement Mining and Minerals, Pulp and Paper, etc.

Additional information and links

Winners earn

  • Opportunity to show and share the solution in a pilot or customer test case
  • Access to lab environments we jointly use with customers, allowing ABB customers to actively experience the solution and share their feedback
  • $30,000 to collaborate and develop the solution with ABB
  • 6-month free SynerLeap membership – ABB’s startup accelerator – that will boost your growth and visibility across ABB, our partners and customers (value $10,000)
  • Exclusive mentoring sessions with Microsoft startup advisors

Ready to power progress together?

Download the ABB application PowerPoint template for the ABB Drive Products 2024 Challenge.

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ABB Expert Collaboration

You will receive dedicated support from ABB during the 10 days of the challenge from the following global Drive Products division experts:

  • Image Description

    Katriina Raito

    Global digital lead for Drive Products

  • Image Description

    Johann Arndt

    Global Product line manager PLC & automation

Introduction to the Motion Drive Product challenge

ABB Startup Challenge 2024

Power Progress with AI